
Last week I shared a post describing the Season Theory and why I am loving this idea lately. Today I want to take it one step further and share some details from my Season One script.
If you haven’t read last week’s post, please start there. The rest of this will make more sense if you do.
When I sat down to script Season One (in the “writer’s room” phase), I only had nudges and general directions to work with. Like I mentioned last week, I feel like I am starting a new season, but I’m not sure why and I don’t have a major life event to point to. What I do have is a gentle pull towards being open creatively, growing the creative side of my business, and being ready to step into opportunities when they present themselves. I know that sounds vague, and it is, but the nudge was enough for me to work with.
I began with the basics. I know I want to continue caring for myself, my family, and my home. These are foundational values for me, and I cannot imagine any season without these tenants in place.
Next I moved on to challenges and areas for growth and development, places where the plot gets interesting and new events emerge. When I think of my biggest challenges right now, they are centered around a sense of place. I feel like I have ideas and things I want to create, but I don’t have a place to make them happen. This feeling extends to my home, which is in a state of transition as well. Part of my Season One script is the process of finally taking action and improving certain spaces in my home while transitioning from having four kids who live at home to only having two. Finding and occupying a new place for creative work is one of the major dreams of Season One.
Next I considered what makes me feel alive and how I can continue to fan those flames. My work matters a lot to me, and the call to show up in front of an audience is as strong as it’s ever been. I don’t know what that looks like specifically, but I know I want to continue to foster a connection with you. Expanding my audience and creating a profitable creative business will require growth, and I am committed to showing up and doing the work, eager to see what emerges.
Once I began to envision the kind of character I wanted to be in Season One, I realized there was a shift happening in me regarding the way I dress. I love style, and getting dressed is one of my greatest pleasures. However, as I mature and change, so do the clothes I wear. I would say my sense of personal style has not changed, but the expression has, and embracing this reality is part of my Season One character arc. There are items of clothing in my closest that I love, but feel like they belong to a version of me from several years ago. I began to envision what my Season One character would wear, and I discovered a vision that centered on solid, foundational pieces enhanced with choice accessories. This isn’t a huge departure from how I currently dress, but there is a large portion of my closet that no longer works for Season One. It feels good to know what to step away from and what to embrace.

With all of these themes in place, I headed over to Pinterest and began to create my visuals. I chose photographs that represent different aspects of my script, and I went all in. This part was so much fun! I included photos of dreamy creative spaces, home improvements, cute outfits, yummy dinners, romantic date nights, manicures, money, needlepoint, and even images of marching band and volleyball to represent my desire to continue cheering loudly for my children from the sidelines. Images are so powerful, and seeing everything together made me smile.

I compiled these images into a tiny little brochure that I printed out and included in my Season Theory premiere event swag bag (Yes, I made swag bags!). Each swag bag included a few special items that represented different aspects of my upcoming season, and it was so fun to share them with my friends over dinner and talk through big dreams together. Find friends who will drink champagne and listen to your dreams. They are the best kind of people.

As a final creative touch, I created my Season One playlist on Spotify. I included songs that embodied the kind of energy I want to bring to this season. It includes everything from Beyonce to Adele, Taylor Swift to Fergie, Haim and hits from The Barbie Movie. You can listen to it below.
Walking through this creative process has been equal parts fun and inspiring, and I cannot recommend it highly enough. If you are at the precipice of a new season, whatever that looks like for you, I encourage you to take some time to walk through the season theory steps and create intentionality around it. It can be fancy, but it doesn’t have to be. There are seasons of my life where my visuals would have included diaper pails and lunch boxes. Other seasons would have included study or travel. There’s no wrong season!
If you take hold of this idea and run with it, I would love to know. In the mean time…cheers to Season One!
Leave a Reply